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Realistic optimism reigns on the U.S. photovoltaic market

Patrick Rossol-Allison, EuPD Research, Bonn, Germany

US FlagThree buzzwords dominate the discussion about the future of the photovoltaic market in the U.S. right now: ITC (investment tax credit), credit crunch, and Obama. All three have the potential to shape how the solar industry will look in the next decades. Primary data results from EuPD Research show that after a year that featured much wailing and gnashing of teeth, market participants are now “realistically optimistic” on the prospects for the industry, despite the influence of the international credit crisis.

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